Friday, November 7, 2008

Alfred Sung launches Fashion Week with Grace Kelly-inspired bridal collection

Continued...
Backstage, Sung said it was honour to be asked by organizers to launch Fashion Week festivities, adding that he was "very flattered" to open the show, and said he was also touched by the warm reception at the end, despite being a bit reluctant to face the audience.

"I just have to thank everyone, I mean, being so kind and supportive all through the years," he said. "Actually, I wasn't going to come out because I'm so shy. They have to push me out!" he added, laughing.

Sung, who has designed bridal wear for 15 years, said part of what sets the line apart from the countless others that comprise his brand is what manifests in the end result - helping brides feel beautiful.

"This is one product line that you just think of making women look absolutely drop-dead gorgeous on their special day because that's how they want to be, because it's fun."

Sung's philosophy on capturing the uniqueness and special aura surrounding the wedding day even filtered down to a key decision in how to present the collection.

Rather than having the models scramble to change into different dresses backstage, he opted to have each model walk down the runway in one gown - 32 in all.End.

"The collection is really great. It's a dream come true for the bride who will wear one of gowns."

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